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Product Marketing Manager

Overview

Are you an experienced marketer who would like to be part of a team applying the latest molecular diagnostic techniques to real-world applications? Then we have the job for you!
By combing our portable qPCR instruments with advanced molecular biology, we develop easy-to-use solutions for problems such as COVID surveillance, food & beverage safety, and environmental water quality. Our affordable instruments and open reagent platform are used by some of the most impactful researchers and life science companies around the world.
We're looking for a Product Marketing Manager to help drive adoption of our platform and launch new products by developing product messaging, crafting marketing materials, and running successful campaigns.

What You'll Do

  • Conduct market research, develop product positioning, and give product management and R&D teams a clear perspective of market needs
  • Produce content including articles, blog posts, videos, and ads that engage, inform, and builds trust with our audience
  • Manage Google Ads, display, ABM, Facebook/LinkedIn, SEO, and email marketing online campaigns
  • Develop messaging and targeting for outbound sales campaigns
  • Set the sales team up for success with compelling presentations & product literature
  • You'll build relationships with customers, partners, and press to understand the market & share our story

We'd Love To Hear From You If

  • You have a background in the life sciences, marketing, or communication, and experience marketing to technical audiences
  • You love diving into new markets & understanding them deeply
  • You're a natural story teller
  • You craft engaging copy that's not full of superlatives & corporate cliches
  • You're analytical and at home using tools such as Google Analytics, Salesforce, Google Ads, and marketing automation tools to analyze campaign effectiveness in a statistically sound manner
  • You can distill and explain technical concepts for a general audience
  • Yet you're technical enough to understand what PCR efficiency is, and confident enough to explain it to a PhD

We Offer

  • Great compensation package including generous equity
  • Robust medical, dental and vision benefits
  • 401(k) and FSA plans
  • Paid holidays and PTO
  • Fully stocked kitchen and catered weekly lunch
  • An opportunity to make your mark at a growing startup

About Chai

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
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